I was driving the 300 odd miles home from my college in Gainesville, FL to Miami, FL, when I stopped at a RaceTrac off the highway to refill my gas tank. As the gas was pumping, I noticed a sign (there was one posted on every gas pump) advertising the coffee for sale inside the station's store.
The sign read "The World's Best Coffee!"
Sounds good so far, right?
The sign then has a big red X marked over "The World's", and then has "Florida's'" written over it.
W-T-F mate? Who in marketing thought that this was a better idea?