CLIENT: The logo is too small, I don't think people will be able to see it.
ME: Ma'am, it's going to be a 14 X 48 foot billboard, and your logo is 1/6 of it. Believe me, it's highly visible.
CLIENT: No, I think it's too small. Really.
ME: (drawing on the paper) We can increase it to maybe this size. Any bigger and it won't work.
CLIENT: It's still too small. I can barely read our name.
ME: Ma'am, it's going to be a 14 X 48 foot billboard, believe me, it's highly readable. It just looks small on the comp.
CLIENT: I'm not so sure...
ME: Ma'am, it only looks small, because that's a print out. It's going to be a 14 X 48 foot billboard. Please. Believe. Me. It's. Going. To. Be. Very. Visible.
She looks at it again, very unsure. Then she takes a deep breath, exhales, and turns to me.
CLIENT: Well, can you just go back to your office and print it actual size?
Yes, they are still our clients. No, I never presented my work personally to them anymore.